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Enriching athlete’s present and future.

The 10:30 Effect is Enrichd Group’s proprietary model and management philosophy that maximises the 10 years at an athlete’s peak in professional sport and then sets them up for the next 30 years of your career. 

The team has a combined 50 years of experience in sport, Enrichd are unique in this field because we are the only company to offer a proprietary management model with an exclusive, limited and capped roster. 

We’re most proud of helping Greg Inglis launch the Goanna Academy, focused on improving mental health outcomes of Australia.

Greg Inglis

GI has achieved all possible accolades in his storied Rugby League career.​

Greg is a 3-time Premiership winner, Clive Churchill Medallist, and has won multiple Dally M Awards. He has 39 caps for Australia, 32 caps for Queensland, and most proudly, has captained the Indigenous All Stars team.

Now retired from professional footy, Greg devotes his time to his foundation and passion, the Goanna Academy.

With a vision to improve mental health outcomes for all Australians, and in particular for vulnerable groups – Indigenous Australians, males and young people, the Academy operates school programs, regional community clinics and corporate speaking engagements to help break the stigma of mental health in Australia.

Adam Reynolds

Adam is the captain of the Brisbane Broncos, and NRL premiership winner with his hometown club, the South Sydney Rabbitohs.

You might think Adam would feel the pressure being the face of the biggest club in the NRL, but you wouldn’t know it talking to him! As the captain and halfback of the Broncos, Adam is in hot demand.

Adam is down to earth, authentic, loyal and a devoted family man. The proud father of 4 enjoys giving back through community outreach and the Save our Sons charity. He was voted Sports Dad of the Year in 2020, and his passions include family, music, gaming and basketball.

Kennedy Cherrington

Kennedy Cherrington is a powerhouse on the rugby league field, known for her hard-hitting tackles and relentless energy as a lock for the Parramatta Eels in the NRLW.

She has taken the NRLW by storm, becoming one of Australia’s most recognised women athletes. Kennedy Cherrington’s talents, however, are not limited to just the footy field. Currently playing for the Parramatta Eels, Kennedy’s charisma and infectious energy are evident in all her ventures.

Cherrington’s rugby league journey began with the Sydney Roosters in 2020, where she quickly earned recognition as the NRLW Rookie of the Year. She’s also represented the Māori All Stars, New South Wales in State of Origin, and the Australian Jillaroos, winning the 2022 Rugby League World Cup and scoring two tries in the Grand Final victory over New Zealand.

Beyond her sporting achievements, Cherrington is known for her leadership qualities and commitment to community service. She’s a role model for young athletes and is actively involved in initiatives promoting the growth of women’s rugby league. Her influence also extends off the field, as she has worked with some of Australia’s top brands, including JBL, ASICS, and CeraVe. She is also a passionate mental health advocate, using her platform to raise awareness and reduce stigma.

She has over 7 million likes on her TikTok and the highest engagement rate of any NRL athlete. Family is a huge part of Kennedy’s life. She shares an extremely close relationship with her family, especially her sister, who also plays for the Parramatta Eels NRLW team.

With her fierce determination, impressive skills, and dedication to giving back, Cherrington is a key player for both her club and representative sides, and a true inspiration for aspiring athletes everywhere.

Ali Day

Ali Day is a 4-time Ironman Champion and record-breaking 7-time Coolangatta Gold race winner.

The GOAT of Australian surf lifesaving went on an incredible 10-round unbeaten run across the 2020/21 and 2021/22 Ironman seasons. He is known to be one of the hardest working men in the fitness industry.

Ali is the ultimate role model and comeback story, having returned from major injury and mental health battles in the past.

Now back to his peak, away from the surf Ali is a loving and caring husband and father to his wife Kel and son Danny. They are passionate about healthy outdoor living and travel, and in 2022 launched a men’s skincare line The Gentleman.

Solomona Faataape

Solomona Faataape is a rising star in the NRL, playing center for the Wests Tigers. He’s known for his explosive speed and try-scoring ability, making him a dangerous attacking threat.

Faataape’s journey began with the Brisbane Tigers in the Queensland Cup, where he helped them secure a premiership in 2023. His talent quickly caught the attention of the Wests Tigers, and he debuted in the NRL during the 2024 season.

Beyond his on-field skills, Faataape is a warm-natured and family-oriented individual dedicated to his craft. With his natural talent and commitment to the game, he has a promising future in rugby league.

Solomona Faataape
Rueben

Rueben Cherrington

Rueben Cherrington is a rising star in the NRLW, making waves with her exceptional skills and versatility on the field. Trailblazing her own path to stardom, Rueben is making a name for herself as the conductor of the Parramatta Eels’ NRLW side. Her determination and toughness on the field reflect her relentless pursuit of her goals. Rueben’s exceptional talent and promising future make her one of the most thrilling young players to watch.

Rueben’s representative honours include co-captaining the U19s Sky Blues to two State of Origin wins and making two Grand Final appearances in the Harvey Norman Women’s Premiership. She debuted for the Parramatta Eels in 2022 and has also proudly represented Australia in the PM XIII.

Sports excellence runs in the family. Rueben’s sister Kennedy, who also plays for Parramatta Eels, is a formidable player in the NRLW, forming a dynamic duo on the field. Additionally, her brother has showcased his skills in 1st Grade rugby union in the elite Shute Shield Cup. The Cherringtons share a close-knit bond, supporting and inspiring one another to create a sporting dynasty within their family.

Off the field, Rueben is passionate about development programs and uses her social media platform, where she has amassed a dedicated following, to inspire young athletes. Her dedication to community service is evident through her work in disability support. She has also collaborated with brands like CeraVe and Warner Brothers, further expanding her influence.

Jacob Bauer

Jacob Bauer is an emerging talent in the AFL, playing for the Richmond Football Club. Drafted in the 2022 Mid-Season Rookie Draft, he debuted in Round 17 of the 2023 season. Before Richmond, Bauer excelled at North Adelaide in the SANFL and trained with the Sydney Swans Academy.

Known for his athleticism and versatility as a forward, he shows great promise for future success. Off the field, Bauer enjoys music and traveling. He is also supported by a close-knit family unit, which plays a key role in his development and success in both his football career and personal life.

Jacob Bauer

Disclaimer: Photo from Weekly Times website

Bendere Oboya

An Athletic force. Bendere has been a force within the 400m,  becoming an Olympian, a 1x Oceanian Champion, 3x National Champion, and the current Oceanian 4x400m record holder. You can see that the 22-year-old has a huge future in the sport.

An incredible young woman, whose talent, determination and fierce drive will give her every chance of doing something very special.

Not just an Athlete. Bendere’s success is not limited to the track having a model for women’s weekly, Vogue, and Adidas and has a film called “ Run Girl” on SBS which gives some insight into her life and her athletics.

Finding herself on street billboards, social media campaigns, magazines, feature media stories and more, Bendere has kept the focus on her performance and a new event- the 800m.

Gayle Broughton

Gayle, a two-time Olympic medalist with the New Zealand Black Ferns (Gold and Silver), has transitioned to NRLW and is now signed with the Brisbane Broncos. As a distinguished international athlete,
Gayle exemplifies leadership and draws inspiration from her strong cultural values deeply connected to her community.

Family and community are central to her life, reflecting her commitment to both. In addition to her sporting achievements, Gayle is a part-time DJ, with music playing a crucial role in her daily routine, showcasing her multifaceted talents and passion beyond the rugby field.

Gayle Broughton

Disclaimer: Photo from  @gee_fizzel Instagram account

Poppy Boltz

Disclaimer: Photo from Brisbane Lions website

Poppy Boltz

Poppy is a rising star in the AFLW, renowned for her toughness, tackling pressure, and skill in winning contested balls. In her brief time with the Lions, she made a notable impact, playing a key role in their 2023 premiership win.

Her exceptional abilities were honed with Southport in the QAFLW, where she earned a spot on the 2022 QAFLW Team of the Year. Boltz’s determination and talent make her an invaluable asset to any team, and her impressive achievements so far indicate a promising future in the AFLW.

Abbi Church

A dedicated paramedic in South West Sydney with NSW Ambulance, she is working towards becoming an Intensive Care and Special Operations paramedic. When she’s not on the road, she plays professional rugby league with the Parramatta Eels in the NRLW competition.

In 2023, she was honored as Parramatta NRLW Player of the Year, reflecting her dedication both on and off the field. In addition to her professional commitments, she is a passionate advocate for women’s health, using her platform to raise awareness and promote well-being. Balancing a demanding career in emergency services with professional sports, she is driven by a commitment to excellence and making a positive impact in her community.

abbi church

Disclaimer: Photo from Eels website

Ally Morphett

Disclaimer: Photo from Hudl website

Ally Morphett

Ally has risen to prominence as one of the leading figures in the AFLW. In 2023, she earned one of the sport’s highest individual accolades by being named the All Australian ruck at just 19 years old. Following her record-breaking year, she secured a historic long-term contract with the Sydney Swans, becoming the face of AFL NSW.

Beyond her athletic achievements, Ally has a deep passion for fashion, beauty, and media, showcasing her versatility and broad interests off the field. Her remarkable career trajectory and diverse interests highlight her as a prominent and influential figure in the AFLW.

Zali Hopkins

The fleet footed and lighting quick Zali Hopkins is a Rugby league star in the making.

Playing five-eighth for the St George Dragons in the NRLW and Cronulla Sharks in the Harvey Norman competition.

Her skills on the footy field lead to success playing OzTag and rugby sevens, making the transition into League in 2018.

Zali as she made her league representative debut in the Under 19’s NSW City team this year.

Off the field Zali likes to keep it classy, being raised in Cronulla with the sun, surf and sand you’ll find her either spending time with friends and family or at the beautiful beaches that scatter the Sutherland area.

Emily Husband

Emily’s football journey began in her hometown of Huddersfield where she started playing grassroots football. Her skills were quickly recognized, and she was scouted to play for the University of Texas. Later, she was given an opportunity to trial for Manchester City.

During her playing career, Emily discovered her interest in coaching while playing for North Jersey at 21. After playing for Leeds and working for Chelsea, she moved to Australia in 2016 and became a coach at Sydney University.

In 2021, Emily was appointed as the head coach of Sydney Uni and led the team to win the league in 2022. She is now excited to take on the role of Head Coach for the Central Coast Mariners’ women’s team for the 2023/24 season.

Emily is a firm believer in the bright future of women’s football and is dedicated to developing the landscape of the sport. She believes that coaching is the way to achieve this, and she aims to help the Central Coast Mariners’ women’s team grow and thrive.

Willie Peters

Willie Peters has an extensive background in rugby league and proven track record of developing young players

Having played at the highest level of rugby league both in Australia and abroad, Peters possesses a wealth of knowledge and skills that he can impart to the upcoming players. He has also gained a deep understanding of player development at all career stages through his coaching journey from under 20s to senior assistant coach.

Peters is a family man. Valuing his time spent with them. He understands the importance of nurturing strong relationships and prioritises activities such as spending quality time with his children, participating in family outings and supporting his partner.

David Furner

David Furner

Rugby League through and through.

Making his debut in the NRL in 1991 with the Canberra Raiders, going on to play 200 games for the team. Picking up the Clive Churchill Medal as part of the 1994 premiership team. David made his test debut for Australia at Wembley Stadium in 1994, then leave the NRL in 2000 as the highest point-scoring forward in the competition’s history.

Moving to the UK’s Super League, David played 100 games between Wigan Warriors and Leeds Rhinos, winning the 2002 Challenge Cup and 2004 Super League Grand Final.

After retiring, David was a member of the Cowboy’s coaching staff in the side’s 2015 Grand Final victory over the Broncos. He has also been a head coach for his beloved Canberra Raiders and Leeds Rhinos.

Georgia Garnett

Georgia Garnett is a talented forward in the AFL Women’s (AFLW) competition, known for her versatility, strong marking ability, and goal sense. A natural athlete, Garnett consistently demonstrates her capacity to impact games with her physicality and smart decision-making in the forward line.

Her ability to read the play and create scoring opportunities for herself and her teammates makes her a valuable asset to her team. Garnett’s dedication and work rate are evident both on and off the field, solidifying her reputation as a key contributor in the AFLW.

Off the field, Georgia aspires to be far more than just a footballer, heavily leaning into her passion for music and pursuing a career as a professional DJ outside of sport.

Georgia Garnett
Brenna Tarrant

Disclaimer: Photo from Blue Mountains Gazette website

Brenna Tarrant

The girl from the Mountains! A West Sydney local who was overlooked by the GWS Giants back in 2019 after an Under 18 All Australian year, the talented youngster was drafted to the Melbourne Demons with pick 72.

She left Sydney as a fresh faced 17 year old high school graduate; returning to Sydney 4 years later as an experienced AFLW player, head hunted by expansion club the Sydney Swans. BT has been one of the most improved players in the competition over the last 24 months, rewarded for her talent and work-ethic with selection into the 2024 AFLW All Australian team!

Away from football, BT is an avid nature enthusiast. Funnily enough, she was on top of the Himalayas (literally), when she was announced as an All Australian earlier this month. Above all else, Brenna Tarrant is the epitome of a positive and influential role model. An icon for girls in NSW in particular, she loves giving back to the community and has time for everyone. An extremely well spoken individual with genuine life experience both on and off the field, this 23 year old is set to continue to take the competition by storm.

Caitlin Gould

Star Adelaide forward Caitlin Gould has come from the clouds with her meteoric rise to the top of Australia’s national sport.

In 2024 she achieved historic numbers in the AFL Women’s league, collecting her first All Australian blazer. Gould took the most marks inside 50 in the history of the sport; showcasing her athleticism in dazzling aerial displays and winning games for her team off her own boot up forward.

Off the field Gould has a strong interest in the music scene and has a strong passion for advocating women in sport. A former volleyball player who only started playing Australian Football a few years ago, the 25 year old has established herself as one of the biggest names in the Australian game with an even brighter future ahead.

Caitlin Gould
Ella Heads

Ella Heads

Ella Heads is a talented defender in the AFL Women’s (AFLW) competition, known for her exceptional athleticism, composure under pressure, and strong defensive capabilities. Beginning her career with the Sydney Swans, she quickly made an impact with her consistent performances, showcasing her ability to read the play and shut down opposition forwards effectively. Until the end of season 2024, Heads was one of two players to play every game in history of the Sydney Swans AFLW teams existence.

A reliable presence in defense, Heads combines her intercept marking and tackling prowess to provide stability to her team’s backline. Her dedication to the game and work ethic have earned her recognition as one of the league’s most promising young defenders. Recently joining Port Adelaide, Heads is expected to bring her skills and leadership to bolster their defensive structure, continuing to grow as a key player in the AFLW.

Off the field, Ella enjoys an active lifestyle where she advocates for health and fitness. She shares a strong passion for fashion and spending her spare time at the beach.

Maddie Hendrie

Maddie Hendrie is a versatile key position player in the AFL Women’s (AFLW) competition, known for her strong overhead marking, athleticism, and adaptability across multiple positions. Standing at 180 cm, she effectively utilizes her height and skills to impact contests both defensively and offensively.

Hendrie began her AFLW career with the Carlton Football Club after being selected with pick No. 9 in the 2023 AFLW Supplementary Draft. Prior to joining Carlton, she developed her talents with the Sydney Swans Academy, the Allies, and the Western Bulldogs’ VFLW team, showcasing her ability to perform in various roles, including defense, forward, and ruck positions. As she continues her AFLW journey, Hendrie’s commitment to honing her skills and her capacity to adapt to various roles on the field position her as a promising player to watch in the coming seasons.

Off the field, Maddie focuses on her tertiary education and getting to the beach as often as she can.

Maddie Hendrie
Taylah Levy

Taylah Levy

Taylah Levy is a dynamic midfielder for the GWS Giants, known for her speed, agility, and ability to win contested ball. Her strong work ethic and decision-making make her a valuable asset in both offensive and defensive transitions, contributing to her team’s midfield strength.

Levy began her AFLW career with the Adelaide Crows after the promising junior talent initially chose as her primary sport, spending time in the United States completing her college basketball career on a scholarship. A natural ball-winner, she has quickly established herself as a reliable presence in the midfield and across the forwardline, showcasing her ability to impact games with her clean ball use and tackling pressure.

Throughout her career, Levy has demonstrated a commitment to continuous improvement and consistency on the field. After a breakout 2024 season, she requested a trade to the GWS Giants where she will form as a key member of the Giants on-ball brigade. Her versatility and skill set position her as a player with immense potential, making her one to watch as she continues to develop in the AFLW.

Off the field Taylah is passionate about mental health in sport, fitness and adventure.

Taya Oliver

Taya Oliver is a versatile defender in the AFL Women’s competition, recognized for strong athleticism, strong marking, and ability to read the play. Standing at 173 cm, Taya effectively utilizes a mix of height, skill and athletic prowess to impact contests both defensively and offensively. Oliver began an exciting AFLW journey with the Gold Coast Suns, selected with Pick 44 in the 2023 AFLW Draft.

Oliver has demonstrated a commitment to continuous improvement and consistency on the field. Her versatility and skill set position her as a player with immense potential, making her one to watch as she continues to develop in the AFLW.

Away from football, Taya is a strong advocate for mental health, passionate about self-improvement and development and shooting hoops, having come from a strong basketball background.

Taya Oliver
Eleanor Hartill

Eleanor Hartill

Eleanor Hartill is a versatile ruck and forward in the AFL Women’s competition, known for her athleticism, strong marking, and ability to impact contests both in the air and at ground level. Standing at 185 cm, she effectively utilizes her height and skills to provide a significant presence in the ruck and forward positions.

Hartill began her AFLW career with the West Coast Eagles, joining the team in 2022 after showcasing her potential at a talent search day. Over two seasons with the Eagles, she played 16 games, demonstrating her adaptability and growth in the league. In 2024, Hartill made a significant move to the Brisbane Lions, where she has been a crucial addition to the team’s ruck and forward line. Her athleticism and versatility have made her a valuable asset to the Lions, contributing to their competitive edge in the AFLW.

Outside of football, she is passionate about fashion, the great outdoors, music, adventure and the beach and spending time with her family and friends.

Shanae Davison

Shanae Davison is a dynamic forward in the AFL Women’s competition, recognized for her outside run, ball use, and strong overhead marking. Standing at 167 cm, she effectively utilizes her agility and skills to impact contests both offensively and defensively.

Davison began her AFLW career with the West Coast Eagles, selected at pick 18 in the 2020 AFLW NAB Draft. She debuted on January 30, 2021, and played a total of 18 games over three seasons with the Eagles, contributing one goal. In December 2023, Davison requested a trade to the Brisbane Lions, with the reigning premier head hunting her unique skillsets including her footskills and acceleration complimentary to the Lions gameplan.

Outside of football, Shanae is a strong advocate for the fight against motor neuron disease, she enjoys music, being active and outdoors and spending time with family and friends.

Shanae Davison
Imogen Brown

Disclaimer: Photo from Sydney Swans website

Imogen Brown

Imogen Brown is a dynamic midfielder and forward in the AFL Women’s competition, recognized for her speed, agility, and strong link-up play. Standing at 175 cm, she effectively utilizes her athleticism to impact contests both offensively and defensively.

A Sydney Swans academy player, Brown began her AFLW career with the Richmond Tigers, joining the team as a replacement player in 2024 following Katelyn Cox’s season-ending knee injury. During her time with the Swans, she averaged 13.5 disposals per game in the VFLW, showcasing her speed and running ability. Additionally, she averaged 21 disposals, eight tackles, and booted five goals across four matches for Sydney’s Under 18, Coates Talent League team earlier in 2024.

In October 2024, Brown was traded to the Sydney Swans, marking a return to her home state of New South Wales. Outside of football, she enjoys being active, shopping and spending time with her family and friends.

Caitie Tipping

Caitie Tipping is a dynamic ruck in the AFL Women’s competition, recognized for her height, athleticism, and strong marking ability. Standing at 191 cm, she effectively utilizes her stature to impact contests both in the air and at ground level. She is currently the tallest player in the AFLW.

Before transitioning to Australian rules football, Tipping was a member of the Australian women’s national volleyball program, known as the Volleyroos. She earned a scholarship at the University of South Alabama in the United States and later played for Linköping Volleyball Club in Sweden.

In November 2024, Tipping signed with the Geelong Cats for the 2025 AFLW season, committing to the club for the next three years. She will wear the number 4 guernsey, the same number she wore as a Volleyroo.

Outside of sport, she enjoys leading a fit and active lifestyle, spending time with her partner, family and friends and continuing to develop her football craft every chance she gets.

Caitie Tipping
Cleo Buttifant

Cleo Buttifant

Cleo Buttifant is a dynamic medium defender in the AFL Women’s competition, recognized for her dazzling pace and strong aerial strength. Standing at 174 cm, she effectively utilizes her athleticism to impact contests both defensively and offensively.

A GWS Giants academy junior, she arrived late to the sport of AFL having grown up playing touch football, and even representing her country prior to giving Australian Football a try. After a whirlwind first season of junior football, the 18 year old came from the clouds when the Western Bulldogs selected in the first round of the 2023 AFLW draft with pick 11.

Outside of football, the free spirited young woman loves training, staying fit and active, hanging out with her closeknit group of friends and spending time with her family.

Claudia Gunjaca

Claudia Gunjaca is a dynamic defender in the AFL Women’s competition, renowned for her exceptional intercept marking and strong aerial presence. Standing at 175 cm, she effectively utilizes her height and athleticism to impact contests both defensively and offensively.

Gunjaca began her AFLW career with the Geelong Cats, debuting in the 2022 season. Over the subsequent seasons, she has developed into a key defensive pillar for the team. In the 2023 season, she ranked first in the league for intercepts (96) and equal-sixth for marks (51), highlighting her significant impact in the backline. In recognition of her contributions, Gunjaca has been re-signed by the Geelong Cats for a further three seasons, extending her tenure with the club until at least the end of 2027.

She enjoys being around her family and close friends, has a strong passion for fashion and beauty and working as a physiotherapist outside of football.

Claudia Gunjaca
Jasmine Sowden

Jasmine Sowden

Jasmine Sowden is a promising small forward in the AFL Women’s competition, recognized for her exceptional skills on both sides of her body and her evasiveness. Standing at 165 cm, she effectively utilizes her agility and football intelligence to impact contests offensively.

After a dominant season for the Gippsland Power in the Coates Talent League, Sowden began her AFLW career with Port Adelaide, selected with their fifth pick in the 2024 AFLW Draft. Hailing from a small country town in Buchan, country Victoria, she often travelled 4 hours each way to get to training and games, demonstrating her strong resilience and sacrifices across season 2024 as she chased her dreams of playing professionally.

The second eldest of 12 siblings, the talented and passionate Sowden family are her biggest supporters. Jas enjoys boxing, running and spending time with her siblings outside of football.

Lilly Baker

Lilly Baker is an emerging talent in the AFL Women’s (AFLW) competition, recognized for her athleticism, versatility, and competitive spirit. Standing at 180cm, she effectively utilizes her height and agility to impact contests both as a defender and pinch hitting in the ruck.

A member of the Brisbane Lions academy and the prestigious AFLW National academy, she endured a frustrating 2024 junior season with injuries derailing her year. With the draft edging closer, she put on a dazzling athletic display in the 2024 AFLW National Combine, where she wowed club recruiters around the country across all the physical testing elements. On draft night, her home club, the Brisbane Lions would draft the Queenslander with their second pick in the 2024 AFLW Draft.

Outside of football, she enjoys running, spending time at the beach and hanging out with her friends.

Lilly Baker

case studies

BY Admin Enrichd

January 23, 2024 • 11 MIN

BY Admin Enrichd

January 23, 2024 • 12 MIN