The Power of Pros - Adam Reynolds x Pro Plaster
Enrichd Group athlete, Adam Reynolds was announced as captain of the Brisbane Broncos in January 2021. Having noticed the love for the new Broncos captain, Brisbane based construction supplies company, Pro Plaster, saw that Reynolds’ hard work attitude, great character and family orientated nature perfectly reflected the characteristics of their company. With hundreds of construction supplies companies in the Brisbane area, they identified Adam as someone who could help them stand out from the crowd.
Omnichannel Ambassador campaign
Enrichd Sports Management
Pro Plaster wanted to achieve included an increased social media and online presence, increase in sales and customer base, increased brand recognition and awareness, and brand association with Adam Reynolds.
Content Creation
Enrichd Group engaged external producer to storyboard a video advertisement featuring Adam to be used on Pro Plaster’s online platforms. This service day captured content utilised for point of sale promotion, out of home and online marketing.
Amplification
Pro Plaster launched two separate competitions online for customers to spend time with Adam in person (ie. golf day and watching State of Origin) Social media extension included posts across Adam Reynolds and Pro Plaster’s across the year.
Results and outcome
Enrichd Group’s strategy smashed Pro Plaster’s expectations and achieved everything it was designed to. With Pro Plaster achieving the following:
- A reach of over 41,900 for their video advertising campaign on their socials, which
- yielded 605 click throughs to their website.
- 2000% increase in website traffic over the course of the 1 year partnership
- 100% increase in social media followers
- 1900% increase in page views and platform visits
- Increase in new customers
- Increase in sales
