In partnership with Enrichd Group, the South Sydney Rabbitohs have overhauled their digital infrastructure to enhance fan engagement and ensure continued success.
Leveraging Digital Strategies for Growth
By adopting leading digital strategies across platforms like Facebook, Google Ads, and TikTok, the Rabbitohs have seen substantial growth in membership, merchandise sales, and ticket purchases. These efforts have strengthened their connection with fans and driven measurable results across the board.
Achieving Exceptional Return on Investment
In June alone, SSFC experienced an outstanding 28:1 return on investment from search engine marketing (SEM) initiatives, reflecting the effectiveness of the digital strategy.
Results and outcome
Key Campaign Results:
- SEM Return on Ad Spend (ROAS): 28:1 (June 2024)
- Facebook Merchandise Return on Ad Spend (ROAS): 15:1 (June 2024)
