Luxury party and tour bus promoter Wonderling orchestrated multiple bus routes to transport hundreds of fans to and from the Sydney leg of Taylor Swift’s Eras Tour.
Driving Sales with Targeted Advertising
Enrichd Group provided direct guidance to Wonderling, running a highly targeted 4-week geo-targeted ad campaign across paid social media channels. This initiative generated substantial interest, leading to over 500 tickets sold with an impressive 56:1 return on ad spend (ROAS).
Expanding Success to P!nk Summer Carnival
Following the success of the Taylor Swift campaign, Enrichd was contracted to manage the Wonderling P!nk Summer Carnival tour, achieving similar outstanding results.
Results and outcome
Key Campaign Results:
- Total Sales: 500 tickets
- Return on Ad Spend (ROAS): 56:1
