Goal
MMEM, the largest electrical wholesaler in Australia, engaged Enrichd Group to consult on and trial SEO strategies for select B2B brick-and-mortar stores. The goal was to assess the effectiveness of digital strategies in driving foot traffic, revenue, and profit.
Testing SEO Strategies for Increased Foot Traffic and Revenue
Enrichd Group implemented a comprehensive SEO approach, including on-page, technical, and off-page SEO, to improve the visibility and performance of the stores during the trial period.
Delivering Impressive Results and Return on Investment
The results were outstanding, with significant increases in store visits, website traffic, and customer sign-ups. The trial generated remarkable ROI, with MMEM Mackay seeing a 713% increase in revenue and a 4:1 return on investment (ROI) for every $10k spent.
Results and outcome
Key Campaign Results:
- Calls to Store: 2,092
- Website Visitors: 1,420 (172% increase MoM)
- Clicks on Map Directions to Store: 2,459
- New Online Account Sign-Ups: 9
- New Offline Account Sign-Ups: 6
- New Returning Customers: 5
Financial Impact:
- Revenue: +713%
- Profit ROI: 4:1
