By March 2025, the Australian Government formally adopted an ambitious emissions reduction target and plan for 2035, setting the country up for long-term economic success and delivering strong financial returns to investor beneficiaries.
Campaign to Secure a 2035 Emissions Reduction Target
The ‘Investor Group on Climate Change (IGCC) Climate Change Campaign’ for 2024 aimed to create the political space and social licence necessary for the Australian Government to adopt a 2035 emissions reduction target reflecting the highest level of ambition.
Partnering for Digital Strategy and Campaign Delivery
IGCC and SEC Newgate engaged Enrichd Group to assist with digital strategy and campaign delivery. Five key electorates were identified, and a highly targeted, multi-platform video-led campaign was scheduled to run, designed to neutralise political sentiments in swing electorate seats and ensure Government action on climate change.
Results and outcome
Key Campaign Results:
- Key Electorates: 5
- Estimated Reach: 3,813,600 unique users
- Key Impact: Secured Government action on Climate Change
