The Gourmet Coast Trail enlisted the expertise of Enrichd Group to boost awareness and engagement with its offerings.
Driving Brand Awareness Through Targeted Advertising
Enrichd Group leveraged Facebook, YouTube, and TikTok ads across four burst campaigns to elevate the brand’s visibility. The strategic use of these platforms significantly enhanced the awareness of Gourmet Coast Trail (GCT).
Fostering Long-Term Growth and Engagement
In the Autumn campaign alone, Facebook ads successfully drove 3,025 visitors to the website and added 604 users to their CRM database. This initiative helped GCT significantly increase awareness, attract high-intent users, and foster long-term growth by encouraging further engagement with their offerings.
Results and outcome
Key Campaign Results:
- Landing Page Views: 3,025
- Leads (CRM Database Additions): 604
